BKZ

In the Beatrix Children’s Hospital patients can be transported by elevator. The stickers on the elevators needed replacement and this was a perfect opportunity to express the new corporate identity. A large illustration was designed with recognizable elements for the patient groups that make frequent use of the elevator block and that exudes that power of the North. There is also a lot to see on the ceiling if you are transported in a bed. The illustration has become a search board, for big and small, to distract elevator users.

There was a grand opening of the elevators in their new jackets where Stephanie Klein Nagelvoort-Schuit (vice president of the Board of Directors of UMCG) and Noëlle (patient in the children’s hospital) cut the ribbon together.